Job Listing

Marketing Coordinator

Young at Art Museum, Davie

Position: Marketing Coordinator

Department: Development

Supervisor: Director of Development

Position Summary: To develop and execute a comprehensive marketing campaign, integrating a spectrum of strategies to better align museum programs, events and initiatives with the museum’s mission and the community’s needs.

Marketing

 Implement comprehensive annual marketing plan for programs, events and initiatives

 Ensure marketing plan is executed consistently and properly across all departments

 Develop department guidelines to ensure consistent branding with all marketing efforts  Stay current with industry developments and make recommendations that support YAA programs, events and initiatives

In-House

 Compile & maintain mailing & e-mail distribution lists

 Management of YAA’s photo archive

 Facilitate internal marketing requests for flyers, signage, and social media

 Maintain visitor services displays with current marketing materials

 Develop and rotate monthly marquee messages

 Serve as on-site support for all YAA events

External/Digital

 Manage advertising, printing and supply needs within a limited marketing budget

 Monitor and update YAA web site

 Attend and prepare for community outreaches as a marketing representative

 Prepare all marketing kits for education outreaches

 Manage Constant Contact database and create communications as-needed

 Develop Monthly E-blast schedule and specific campaigns for key events

Advertising

 Manage advertising, printing and supply needs within a limited marketing budget

 Negotiate advertising agreements and execute advertising contracts

 Oversee & disseminate partnerships

 Create ads for print & digital publication by publishing deadlines

 Ensure proper placement of sponsor logos on documents

Graphic Design

 Work with graphic designer to manage projects and develop collateral material

 Design and implement new content for monthly YAA E-Newsletter

 Create original artwork for flyers, invitations and other materials as needed

Social Media

 Manage all YAA social media accounts and develop posting schedule

 Create original content and generate 3-6 posts per day across all networks

 Attend evening & weekend events to post “as-it-happens” content

 Conduct research & analysis of new social media trends sites, tools and news

 Facilitate all post requests from community partners and YAA departments

Public Relations

 Serve as primary liaison for Pierson Grant Public Relations

 Provide shot lists for event photographers and serve as event handler

 Forward media hits that post via social media

 Proofread, edit and provide content for press releases and calendar listings

Partnerships /Events

 Engage in mutually beneficial partnerships with relevant marketing partners

 Facilitate & screen requests from potential new partners

 Create marketing benefits for all sponsorship and partnership agreements

 Fulfill terms of all partnership agreements

Qualifications and Skills

 Bachelor’s degree in related fields

 3 to 5 years of relevant experience in marketing, graphic design and communications

 High level proficiency with Microsoft Office, Adobe Creative Suite, Social Media Outlets

 Advanced written, verbal communication as well as attention to content and process

 Content Management a must, demonstrated skills is graphic design, verbal communiIntercation, writing, and editing

To Apply:

Interested candidates can submit their resume and cover letter to thennigar@youngatartmuseum.org

© 2017 Florida Association of Museums // Site Map // Board Member Login // Media