Job Listing

PR Development Coordinator

St. Augustine Lighthouse & Museum, St. Augustine

Reports to: Head of Development Division

Salary Position, FSLA Exempt

JOB SUMMARY:
Responsible for managing all public relations, marketing, advertising and graphics content to ensure brand consistency and professionalism. This position ensures compliance with the By-laws, Brand Architecture, Tag Lines, Style Guide and Logo uses in all areas.

The ultimate measurement of this position’s success is the measurable increase in donations, attendance, market-share and awareness.

PRIMARY RESPONSIBILITIES:
Responsible for managing three areas: Marketing Planning, Paid Advertising, Public Relations and publication of print and digital collaterals for each. Because no one person can do all three and graphic design, some portion of the above will need to be cost effectively outsourced. 

MARKETING Planning Analyze market trends, target markets and customer data in order to plan marketing/advertising campaigns designed to increase ticket sales revenue.

  • Build plans and campaigns that serve both the donor and the visitors. Two separate but critical customer groups. Develop Customer Value Proposition Canvases and Customer Journey Maps to fully understand the process. Work with Marketing Committee through the ED and your Supervisor to create overall organizational marketing strategies. Use three core messages tied to Strategic Plan Goals. Use one tag line and manage the family look and feel of all advertisements, collaterals and messaging. 
  • Plan and maintain annual advertising budget.
  • Monitor and optimize effectiveness of advertising campaigns to maximize ROI.
  • Build relationships with media sales companies in order to negotiate rates and obtain the most competitive prices.
  • Buy advertising space in magazines, newspapers, radio, etc. based on the kinds of audiences that can be reached by the different media and the approximate size of those audiences.
  • Coordinate with grants department to apply for and manage any applicable advertising or marketing grants available from local, state and federal agencies.
  • Maintains use of ™ (Trade Mark) and ℠ (Service Mark) using established icons/logos
  • Services department strategies across the organization, i.e.; Support Store Advertising Plan.
  • Contract out design or publication work or look for experienced marketing volunteers who can help do the same.
  • Performs other duties as assigned.

PUBLIC RELATIONS

  • Write press releases and develop media kits and stories to support Strategic Plan, and      Marketing Plan. Work with the ED and your Supervisor to set priority order. 
  • Work with media outlets to publish timely company information, such as press releases, brochures, and other materials.
  • Ensure communication strategy is consistent and reflects the organization’s strategic plan.
  • Implement social media strategies and perform social media community management duties.
  • Manage relationships with media outlets.
  • Produce and publish mass communications including email blasts, donor newsletters and the Spyglass membership magazine.
  • Write, edit and revise content as necessary to keep the organization fresh and current and to maintain quality.
  • Adhere to the Corporate Identity and Style Guides.
  • Work with volunteers and reasonable contracts to do the above.
  • Meet FAM tours and VCB contacts on site to help set up filming and media stories.
  • Provide ongoing media training to the management team and volunteers. Ensure management and volunteers have the skills and confidence to deliver appropriate messages during interviews with the media.
  • Performs other duties as assigned.                                                                                                         

GRAPHICS*

  • Produces or manages professional web and print designs that meet the organization’s corporate style guide.
  • Develop dynamic, engaging video and photo content for use in print publications, web designs, social media and other mediums.
  • Work with printing vendors to produce professional materials at competitive prices.
  • Develop and update key organizational branding pieces including logos, nametags, business cards, letterhead, etc. according to organizational policy/. 
  • Design engaging web and print advertising pieces in-line with advertising campaign directives.
  • Performs other duties as assigned.

REQUIRED SKILLS:

  • Excellent interpersonal, oral and written communications skills.
  • A desire for excellence in regards to proofing and driving to results.
  • Professional experience with Microsoft Word, Microsoft Excel and the Adobe Creative Design Suite including Photoshop, InDesign and Illustrator
  • Flexible, adaptable, problem solver with a sense of humor.
  • Able to multi-task in a busy office environment

QUALIFICATIONS:
Bachelor’s degree or proven PR Marketing track record. Minimum three (3) or more years of experience inside a Museum or other non-profit setting is preferable. Has experienced front line PR and Marketing with Graphics.  Experienced in managing design projects, preferable some knowledge of computer graphics systems and MS Office Suite.

The ability to handle multiple tasks and meet continuous deadlines. Must be in front of our visitors, press, VIP’s for the promotion of our organization, but should also be able to focus on a detailed written and designed project to meet deadlines.

Should be an excellent communicator both orally and written. It is very important to be a self-starter and motivated to promote our organization.

ESSENTIAL FUNCTIONS/PHYSICAL REQUIREMENTS:
The duties above indicate the essential functions of the job. Physical requirements will exceed those from a normal office environment; moderate lifting may be required. Must be able to climb the lighthouse tower and perform required site duties including standing a tower and base shift for periods of 2.5 to 3 hours or as required for guest safety. This job will be carried out in a typical Florida outdoor environment; able to lift 25 lbs.

SUPPORT OUR MISSION
To Discover, Preserve, Present and Keep Alive the Stories of the Nation’s Oldest Port as Symbolized by our St. Augustine Lighthouse.

Note: Portions of this Job Description maybe outsourced or contracted at any time i.e.; Graphics*

TO APPLY:
Please send your cover letter and resume / CV to Martin Corlieto

 E-Mail: mcorlieto@staugustinelighthouse.org

  or

Mail to: Martin Corlieto, 81 Lighthouse Avenue, St. Augustine, FL 32080

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