Living the Brand: Marketing your Mission

Thursday, January 18, 3 PM - 5 PM 

Goodwood Museum * 1600 Miccosukee Rd, Tallahassee, FL 32308


Does your current branding align with your stated mission? Is it time to review your mission, branding, and marketing strategies? A brand is not just a logo. 

Our speakers will share with you how to create mission-driven branding by making meaningful choices about your mission, audience, and strategic objectives. They will also share how to live your brand by bringing core values to life in every aspect of your operations, fundraising, and marketing.

Part two of the program will focus on creative collaborative marketing strategies used in major cities throughout our state and provide inspiration for how you might partner with other institutions to reach a wider and more diverse audience. 


  • David Wingard, Russell Baker & Christopher Ball, Wingard Creative, Jacksonville                                                                                  
  • Maria Hane, President, Museum of Science and History, Jacksonville
  • Wayne David Atherholt, Director, Mayor's Office of Cultural Affairs, City of St. Petersburg
  • Mindy Shrago, CEO/Executive Director, Young At Art Museum


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