Free Webinar - Donor Messaging

REGISTER HERE! Tuesday, September 22, 2020, 10:00 am   

Join FAM’s FREE webinar focusing on how to alter your donor messaging and fundraising in our current climate. The state of the world is giving our cultural organizations the rare gift to transform how we meet mission. Now is the perfect time to refocus efforts and resources away from old distractions to embrace new opportunities. In the current climate our arts and culture institutions are feeling real stress about meeting mission and bringing meaningful experiences to our patrons and community. But we have every reason to feel positive about the future. This webinar forecasts advantageous shifts in how we will raise money and connect with donors moving forward. It also offers tips you can immediately implement to communicate your mission at its most authentic and compelling, giving donors a reason to support your cause this fall and with end of year giving. Leave the session with a simple checklist and plan to keep your tasks on track. Plenty of time will be allowed for questions, sharing, and idea exchange to support and empower each other. This topic is ideal for development and executive staff along with communications staff who support development efforts.

Speaker Information: Laura Bessinger-Morse is president of Sharp11, a creative communications and strategy studio located in Palm Beach County, Florida. Laura is an experienced nonprofit executive skilled in brand development and organizational messaging, brand culture and positioning, cause-driven design, fundraising, and programs management. She is passionate about helping museums and cultural agencies grow and thrive through authentic, moving voices. Before consulting, Laura was Program Officer for the Education Foundation of Palm Beach County, Vice President of Development and Communications for Community Partners of South Florida, and Executive Director of the City of Fort Walton Beach Heritage Park and Cultural Center. A native Floridian, Laura holds a B.A. in Communications and a B.A. in History from the University of West Florida.


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