Webinar | Member Retention

This webinar will explore effective strategies for building and sustaining member loyalty, with a focus on retention and growth. Attendees will learn practical approaches to strengthening relationships, increasing engagement, and creating long-term value for members to support organizational success.

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About the Speaker
Mary Holley Bryant is the Membership and Annual Fund Manager at the Tallahassee Museum. Born and raised in Tallahassee, she developed a lifelong connection to the Museum from an early age. She earned her degree in Communications Marketing from Florida State University before spending 12 years in Atlanta working at a marketing firm specializing in direct mail and advertising for major clients, including AT&T. Mary Holley returned to Tallahassee to raise her two daughters and has been with the Museum for over two years. In her role, (which was created when she joined the organization) she leads efforts to grow membership, expand the annual fund, and manage sponsorships, bringing both strategic insight and a deep personal passion for the institution.