Educating Elected Officials

Cultural organizations are typically low priority in the political realm. So it is our responsibility as staff members to educate our political leaders, both local and national, about the importance of preserving Florida’s cultural heritage. The collections under the care of our organizations are important and valuable not only to staff and volunteers, but to all members of our community. In this module, you will learn techniques to inform your potential donors, institutional leadership, and political leaders of the significance of your institution’s collections.

Educating Elected Officials webinar is presented by Malinda Horton, Executive Director, Florida Association of Museums. 

Webinar Length: 31 min. 26 sec. 
Note: When viewing the webinar, a new browser page will open.

Worksheet for Educating Elected Officials: A separate worksheet has been developed for this activity. 


Online Resources
American Alliance of Museums, Advocacy Resources

American Association of State and Local History, Advocacy

American Library Association, Advocacy, Legislation, and Issues

Florida Association of Museums, Advocacy

Florida Library Association, Advocacy

Speaker Biography
Malinda Horton has been the Executive Director of the Florida Association of Museums (FAM) since 1995. In this position, she has provided consistent advocacy and advocacy training. She has lobbied successfully for cultural and historic preservation funding on behalf of various cultural and preservation organizations, including the Florida Trust for Historic Preservation. She provides advocacy training for Florida cultural organizations, as well as nationally, including the American Alliance for Museums and American Association for State and Local History. Malinda attended Florida State University. After obtaining her degree in Political Science, she worked for the Florida legislature.

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